It allows you to make your selling page look and feel great and well-branded, it can answer questions your customers might have without them needing to contact you and it can give you the stage to write directly, plus, it can allow you to add text regarding your shipping, returns and payment policies which eBay might not have in its settings.
While there are many factors that affect the user experience of the buyer such as whether the item has free shipping or not, the handling time, the support level you provide and the returns policy that you can offer (according to your supplier), a well-written item description can be the one differentiation factor between you and sellers who also try to sell the same item. When competing – the user experience your store provides can be the winning factor that generates sales. When posting an item on eBay using the drop shipping arbitrage methodology the usage of templates is even more valuable due to the fact that many times you will find yourself facing competition in front of other eBay sellers and sometimes even in front of other drop shippers who tries to sell the same item.
A known method to make your item description stand out is by using HTML templates that color, personalize and brand your items. One of the features that make eBay unique in comparison to other websites is it’s item descriptions flexibility.
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